ENHANCING YOUR LIFE WHENEVER, WHEREVER
Our work centres on the original vision for launching
du – “enhancing your life, wherever, whenever”.
The team have worked on multiple projects including the reset for du Business that resulted in a revisit of the brand strategy and a visual refresh to help differentiate the Business segment from Consumer.
We also developed new strategic elements for du covering brand values to help guide and shape employee behaviour, and a new brand platform.
Our design team have also delivered creative applications including branded environments for the new du HQ, new guidelines for packaging, 5G and in store digital screens.
The visual refresh of du Business has helped create further differentiation and stand out in the market whilst the strategic work has allowed du to build greater sentiment with their business customers.