The team began by auditing other national bodies globally to better understand their positioning and visual identities before starting the creative process of developing concepts for the identity and visual language. The strategy focussed on protecting and advancing the Nation which served as the creative strategy to design a visual system that was modern, progressive and bold. The selected identity centred around the ‘Protective Falcon’ that seeks to keep watch and close in on financial crime and protect the Nation. The falcon represents courage, speed and precision whilst the angle is set to an advanced watch posture to connote the idea of protection and a watchful eye.