LET'S CHAT

MUROOJ AL FURJAN

Branding a community in bloom – Murooj Al Furjan by Nakheel

OVERVIEW

Nakheel approached us to name and create the brand and launch campaign assets for a new community located in Al Furjan, Dubai.

THE SOLUTION

The solution that we crafted clearly differentiated the modern villa development from that of the master community and positioned the brand as a unique modern development from Nakheel. The Arabic name Murooj was selected, meaning ‘green fields’ – clearly setting the frame for our writing team to create a brand manifesto and positioning that informed the brand identity, messaging and advertising for the launch.

THE RESULTS

To great acclaim the first package of villas sold out in under 4 hours.