LET'S CHAT

THE UAE NATIONAL ANTI MONEY LAUNDERING AND COMBATTING FINANCING OF TERRORISM AND FINANCING OF ILLEGAL ORGANIZATIONS COMMITTEE (NAMLCFTC)

Protecting and advancing the nation

OVERVIEW

The UAE National Anti Money Laundering and Combatting Financing of Terrorism and Financing of Illegal Organizations Committee (NAMLCFTC) is the primary body for policy making and issuing regulations to combat money laundering and terrorism financing in the UAE. We were approached to create the brand for the new Committee.

THE SOLUTION

The team began by auditing other national bodies globally to better understand their positioning and visual identities before starting the creative process of developing concepts for the identity and visual language. The strategy focussed on protecting and advancing the Nation which served as the creative strategy to design a visual system that was modern, progressive and bold. The selected identity centred around the ‘Protective Falcon’ that seeks to keep watch and close in on financial crime and protect the Nation. The falcon represents courage, speed and precision whilst the angle is set to an advanced watch posture to connote the idea of protection and a watchful eye.

THE RESULTS

The NAMLCFTC brand was launched in January 2021, allowing the Committee to have its own identity under which to operate.