YAS ASSET MANAGEMENT

BRAND DEVELOPMENT

OVERVIEW

Yas Marina approached Kinetic to develop a brand for their Asset Management business, a subsidiary of Miral. The business was operating under Yas Marina which, following expansion of Yas Island as a destination meant the businesses remit grew beyond just the Marina.

THE SOLUTION

The team engaged with the senior stakeholders within the business to better understand the leaderships vision and the future stretch of the business from which to develop the creative strategy to address the brief. The result is a simple, elegant identity that echos elements of the Yas Island brand and links back to the shape of the Island. The visual language works in support of the identity to build a consistent design system that elevates the business to sit firmly within the space of their peers.

THE RESULTS

“This project has been such a pleasure to work on with you and team and we are really pleased with our new brand identity. At every stage of the project we have been impressed with the quality of work, the flexibility of your approach and the professionalism of the delivery.” Christine Nicholas, Marketing Director

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